Italian VersionThe American Automobile Timeline 1899-1970
The American Automobile 1899-1970
Multimedial Historical Collection
Page 7
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1927-1928
1927: The Holland Tunnel between Hudson County and Manhattan opens for traffic.
Rand McNally publishes the first road atlas.
The Massachusetts Public Works Commision holds hearings on Car Radios. It is argued that they should be banned from vehicles because:
1) They distract the driver and cause accidents
2 The act of tuning would distract the driver and cause accidents
3)The music would lull the driver to sleep
4) The drivers of other vehicles would be distracted by the noise!
GM, one of the first multinational Corporations, keep on organize itself to sell to the whole world under the leadership of Alfred Sloan. In 1927 GM begins to produce a series of documentaries about this worldwide organization.
The milestone 1927 model-year Cadillac LaSalle is introduced. This is the first production car designed by a stylist. It is designed by the legendary Harley Earl.
General Motors Japan is established.
During this year GM Japan opens its new assembly plant in Osaka.
Also in 1927 fundamental financial management principles are set forth by Donaldson Brown in a paper entitled "Decentralized Operations and Responsibilities with Coordinated Control."
Chrysler Export Corp. is organized in 1927.
1928: Coast-to-coast bus service begins.
In 1928 General Motors Near East holds its first Dealers' Conference in Alexandria, Egypt. General Motors India establishes the first automobile assembly plant in India.
Clashless Synchromesh transmission is introduced by Cadillac. This is a major innovation for 1928.
No changes are made to the Buick models during this couple of years.
Also in 1928: Chrysler buys Dodge and introduces the DeSoto and the first Plymouth, priced from $670 to $725 to appeal to consumers with average incomes.
Chrysler Corporation also established separate divisions for distribution of various lines of cars: Plymouth Motor Corporation, Dodge Brothers Corporation, DeSoto Motor Corporation, and Chrysler Sales Corporation.
Fargo Motor Corp. is also organized by Chrysler to handle national fleet business, and the following year Chrysler Motors Parts Corp. is formed to merchandise parts for all of the Corporation's lines.
This year, Chrysler buys the Dodge Brothers, Inc., automotive builders with a solid reputation for making vehicles with rugged dependability. The Dodge Brothers became famous for building the first car to drive into and out of the Grand Canyon.
During 1928 Auburn Automobile Company buys a new factory in Connersville, Indiana. The Auburn has 6.300 workers and produces 14.700 cars, 2.196 to be exported by the Auburn Automobiles Export Shipments.
From the 17 to the 31 of may, 1928, Auburn introduces two new models, during an Auto-Show in Milan, Italy. The cars are the Auburn 6-76 Sport Sedan and the Auburn B-115 Speedster.
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1927caddy-dual-cowl-phaeton.mov
Available on DVD
Run Time: 00:00:07 Audio/Visual: silent, B&W Quality: # # #
Producer: Romano-Archives
A 1927Cadillac Dual-cowl phaeton.
1927gm-aroundthe-world3.mpeg
Available on DVD
Run Time: 00:36:41 Audio/Visual: silent, B&W Quality: # # # # #
Filetype: MPEG 2 Filesize: 348,6 MB
General Motors Around the World (1927)
Sponsor: GM
Producer: Handy (Jam) Organization
How one of the first multinational corporations organized itself to sell to the world under the leadership of Alfred R. Sloan. With excellent images of General Motors workers in offices and factories, and scenes of GM activity in Japan, Sweden, Australia, Egypt, Belgium, Peru, Spain, Brazil and other nations.
1927seagrave-sunbeam-dayt.mov
Available on DVD
Run Time: 00:00:39 Audio/Visual: silent, B&W Quality: # # #
Producer: unknown
Daytona Beach. This record-car is a Seagrave-Sunbean Car. Epoca footage.
1927DoleAirRace.mpeg
Available on DVD
Run Time: 00:09:50 Audio/Visual: silent, B&W Quality: # # # # #
Aviation's elite converges on Oakland for the Dole race to Hawaii.
Producer: Kinograms
Dole race, 1927. With noted aviators and pilots, including Emory Bronte, Ernie Smith, Hegenberger, Maitland, Arthur Goebel and Lieutenant William Davis, Martin Jensen, Captain Paul Schulter, Major Livingston Irving, Norman Goddard, Kenneth Hawkins, Bennet Friffin, Al Henley, Lieutenant Knope, Miss Mildred Doran and Auggie Pedlar, Gordon Scott and Jack Frost, Captain Bill Erwin and Navigator Alvin Eichwaldt. Scenes include an airplane landing with many cars parked on the side of the track, airplanes taking off, a demonstration of a life raft, the crash of the Pabco Flyer and El Encanto. Some interesting epoca cars sequences.
1927imperial556556.avi
Available on DVD
Run Time: 00:00:22 Audio/Visual: silent, C Quality: # # # # #
Producer: unknown
Sequence showing a 1927 Imperial.
1927lasalle-cinead01.mov
Available on DVD
Run Time: 00:00:22 Audio/Visual: sound, B&W Quality: # #
Producer: GM
Teathrical Ad for the 1927 LaSalle.
1927MartinezCalifornia.mpeg
Available on DVD
Run Time: 00:14:32 Audio/Visual: silent, B&W Quality: # # # # #
Scenes shot in Martinez, Contra Costa County, California, on San Pablo Bay.
Sponsor: N/A
Producer: Fox News / Kinograms
Images include: pans over the waterfront; workers at the Bay Specialty Company; the erection of the American Plywood factory; white-collar men exiting a meeting, greeting the camera and tipping their hats; workers at the Martinez Steam Laundry posing; flappers outside another business; entrance to Alhambra Union High School and students leaving; high-school girls in typing class; Martinez Elementary School students passing by the camera; and children involved in a Charlie Chaplin dressalike contest. Some interesting epoca cars sequences.
1927RedwoodEstates.mpeg
Available on DVD
Run Time: 00:10:31 Audio/Visual: silent, B&W Quality: # # # # #
Producer: unknown
Real estate promotional film from long before there was a Silicon Valley. Many interesting epoca cars sequences.
1927SaccoVanzett0325401.MPG
Available on DVD
Run Time: 00:01:29 Audio/Visual: sound, B&W Quality: # # #
Producer: unknown
Epoca footage about the Sacco and Vanzetti Trial. Some interesting epoca cars sequences.
1927SaccoVanzett0325402.MPG
Available on DVD
Run Time: 00:00:385 Audio/Visual: sound, B&W Quality: # # #
Producer: unknown
Epoca footage about the Sacco and Vanzetti Trial. Some interesting epoca cars sequences.
1927Wheels-of-Progress.mpeg
Available on DVD
Run Time: 00:13:41 Audio/Visual: silent, B&W Quality: # # # # #
Wheels of Progress (1927)
Sponsor: U.S. Bureau of Public Roads
Producer: U.S. Bureau of Public Roads, Department of Agriculture, Educational Film Service
Reviews the history of transportation in the U.S. and promotes the economic and social benefits of more and better public roads. The movie consists of archival film and reenactments which are not easy to distinguish from the real thing.The film's theme is people travelling, in the years fom 1897 to 1927, when the film was made. We see people walking and they are named as "Walkers". Then there are people cycling ,but the joys are quickly glossed over. We are told that in the 1927 car we can take a "Pleasant" 20 mile journey from city to country...
1927-2PayDays-Part2.mpg
Available on DVD
Run Time: 00:13:42 Audio/Visual: silent, B&W Quality: # # # #
Two Pay Days (1927)
Sponsor: Chevrolet Division, General Motors Corporation
Producer: Handy (Jam) Organization
Part 1 of this movie is unavailable.
Motivational film for 1920s Chevrolet salesmen.
1927LindbergTickerTapeParade.mpeg
Available on DVD
Run Time: 00:00:21 Audio/Visual: silent, B&W Quality: # # # # #
Silent Newsreel (1927)
Lindberg "ticker tape" parade in NYC.
1928from-model-t-to-model-a.mov
Available on DVD
Run Time: 00:00:40 Audio/Visual: sound, B&W Quality: # # #
Producer: unknown
The passage from Ford Model T to Ford Model A.
1928Imperial-Iacocca85.avi
Available on DVD
Run Time: 00:00:32 Audio/Visual: sound, C Quality: # # # # #
Producer: unknown
On New Year's Day, 1985, Lee Jacocca parades as Garand Marshall on board of a
1928 Imperial convertible,
1928railroadcros-stop-idea-b.mov
Available on DVD
Run Time: 00:00:11 Audio/Visual: silent, B&W Quality: # # #
Producer: unknown
A new idea to stop at railroad-crossings, even if you are not paying attention.
1928safetybumper-tests-b.mov
Available on DVD
Run Time: 00:00:21 Audio/Visual: silent, B&W Quality: # # #
Producer: unknown
Testing new experimental "safety-bumpers".
1928two-ladies-drive-off.mov
Available on DVD
Run Time: 00:00:21 Audio/Visual: silent, B&W Quality: # #
Producer: unknown
Just a couple of elegant ladies driving off. Epoca footage.
1928WonInTheClouds.mpg
Available on DVD
Run Time: 01:14:00 Audio/Visual: silent, B&W Quality: # # # #
Won in the Clouds (1928)
Director: Bruce M. Mitchell
Production Company: Universal Pictures
Early aviation barnstormer Al Wilson became an action star in silent movies with films like this, using a simple adventure story about stolen diamonds in Africa to support loads of bi-plane action. In the movie we can see some fine automobiles from the 20ies too.
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The American Automobile Timeline 1899-1970 - Multimedial Historical Collection (Over 1200 files)
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Last update: June-07-2009
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