Italian VersionThe American Automobile Timeline 1899-1970
The American Automobile 1899-1970
Multimedial Historical Collection
Page 17
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1952

A worker out of 7 has a job related to the Automobile Industry. GM produces an interesting documentary about it.
Powered steering is offered by Cadillac, Oldsmobile and Buick in the 1952 models.
Following government proceedings to resolve accusations that GM and GMAC had required GM dealers to use GMAC's financing service, GM enters into a consent decree which sets ground rules for the relations of General Motors and GMAC with dealers. Under the decree, GMAC will conduct its business independently and in competition with other financing organizations.
As the Buick model years passes, changes became less noticeable. On the 1952 Buicks, a chrome spear, just ahead of the rear wheel well, runs forward ending atop the front wheel well. On the 1951 models this spear had a stray piece to it which runs above the rear wheel wells.
Despite the fact that chrome is rearranged to denote one model year from another, the Buicks of the early 50ies are all authentic super cars. They have a unique styling all their own and their size makes for plenty of room, even in the 2-door models.
Automatics are the rageas 85 percent of all Buicks built in 1952, equipped with the Dynaflow trasmission.
Aug. 31: the Henry Ford Trade School closes after 35 years.
Oct. 9: William Clay Ford is named General Manager of the Ford's Special Products Operations.
Packard offers powered brakes.
Marshall Teague, who becomes synonymous with Hudson performance in the fifties, wins 12 of 13 AAA events in 1952.
Overall, Hudson wins 27 of the 34 NASCAR races in 1952.

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1952-car-designers.mov
Available on DVD
Run Time: 00:00:20 Audio/Visual: silent, B&W Quality: #
Producer: unknown
A look at a 1952 car design studio.
1952AGreatNewStar.mpeg
Available on DVD
Run Time: 00:12:05 Audio/Visual: sound, B&W Quality: # # # # #
A Great New Star (1952)
Sponsor: Chevrolet Motor Division, General Motors Corporation
Producer: Handy (Jam) Organization
Dinah Shore promotes the new Chevrolets and sings "See the U.S.A. in your new Chevrolet."
Dinah Shore sings her heart out in this theatrical commercial for the unmemorable 1953 Chevrolet BelAir. Possibly the only film that contains the complete "See The U.S.A. In Your Chevrolet" lyrics.
Promotes 1953 Chevrolet car.
Opens on set of television studio. There is a behind the scenes look at television production.
Dinah Shore singing an entire song (about spring). Then she addresses the camera to talk about the beauty of this year's Chevy.
Also: Dinah singing: See the U.S.A. in your Chevrolet.
Sign: "Quiet please"
Film production: Shows process photography in studio with background.
Click HERE to watch Part 1 of this movie on YouTube
Click HERE to watch Part 2 of this movie on YouTube
1952AKeyToOurHorizons.mpeg
Available on DVD
Run Time: 00:10:46 Audio/Visual: sound, B&W Quality: # # # # #
A Key to Our Horizons (1952)
Sponsor: Chevrolet Division, General Motors Corporation
Producer: Handy (Jam) Organization
A mid-century tribute to the automobile and its importance in American life and the economy.
A film commissioned by Chevrolet to show how the American economy is hopelessly dependent on cars. "Any picture of America without automobiles is completely out of date!" Best scene: The horn inspection "toot-tester."
Click HERE to watch Part 1 of this movie on YouTube
Click HERE to watch Part 2 of this movie on YouTube
1952AmericaOnWheels.mpeg
Available on DVD
Run Time: 00:07:00 Audio/Visual: sound, B&W Quality: # # # # #
America on Wheels (1952)
Production Company: Pathé News
Explores the effects of the advent of the motor car in America and some of the motorist's early problems, including frail, flat tires and frequent breakdowns.
Newsreel compilation - original title "Coming of the Auto"
A pretty basic history of the automobile, without the mention of Henry Ford (you know, so that they wouldn't mention any brand names that they werent supposed to). This short mixes some fascinating archival footage with obvius reenactments.
Click HERE to watch this video on YouTube
1952buick-cv00214.mov
Available on DVD

Run Time: 00:00:06 Audio/Visual: silent, C Quality: # # #
Producer: Romano-Archives / Vincenzo Romano
Creative Commons license: Attribution-NonCommercial-NoDerivs
A 1952 Buick convertible. Actual footage.
1952chevrolets-bw-mute.mov
Available on DVD
Run Time: 00:00:28 Audio/Visual: silent, B&W Quality: # # # #
Sponsor: Chevrolet Motor Division, General Motors Corporation
Producer: Handy (Jam) Organization
Fragment of a Chevrolet commercial. Various models of 1952 Chevrolets.
1952ChryslerDodgeDeSotoPly.mov
Available on DVD
Run Time: 00:02:41 Audio/Visual: sound, C Quality: # # #
Producer: Romano-Archives / Vincenzo Romano
Creative Commons license: Attribution-NonCommercial-NoDerivs
Slideshow. 1952 Chrysler, Dodge, DeSoto, and Plymouth cars images.
Click HERE to watch this video on YouTube
1952DieselStory.mpeg
Available on DVD
Run Time: 00:20:00 Audio/Visual: sound, B&W Quality: # # # # #
The Diesel Story (1952)
Producer: Shell Oil Company
Traces the development of the diesel from the Otto 'SILENT' gas engine of 1877, through Rudolph Diesel's engine, to the machines that now drive ships, trains, tractors, trucks and cars.
Fairly numbing history of the diesel engine. From the birth of the steam engines, scientist were always looking out for ways to make engines faster and more fuel economical. The secret seemed to rely on the pistons, I guess. I am not that mechanically inclined, so this was a bit beyond my league. Quite interesting to see the stock footage they used though, which was credited at the end, from a German and Swedish movie.
Click HERE to watch Part 1 of this movie on YouTube
Click HERE to watch Part 2 of this movie on YouTube
1952FordBrochure.mov
Available on DVD
Run Time: 00:02:00 Audio/Visual: sound, C Quality: # # #
Producer: Romano-Archives / Vincenzo Romano
Creative Commons license: Attribution-NonCommercial-NoDerivs
Slideshow. 1952 Ford brochure pages.
Click HERE to watch this video on YouTube
1952MidwestHoliday-P1.mpeg
Available on DVD
Run Time: 00:27:19 Audio/Visual: sound, C Quality: # # # # #
Midwest Holiday (1952)
Sponsor: Standard Oil Co. (Illinois)
Producer: Wilding Picture Productions, Inc.
Auto travelogue through the sights, monuments and mythologies of America's heartland. A jaded newspaper reporter returns from a long stint in Europe, takes to the highways of the Midwest, and discovers a father-daughter team who help him to realize that his true home lies in mid-America. A fascinating view of Midwestern and Great Plains natural and historical attractions, and a strong statement that mobility equals freedom.
Click HERE to watch Part 1 of this movie on YouTube
Click HERE to watch Part 2 of this movie on YouTube
Click HERE to watch Part 3 of this movie on YouTube
Click HERE to watch Part 4 of this movie on YouTube
1952Nash-Brochure.mov
Available on DVD
Run Time: 00:02:00 Audio/Visual: sound, C Quality: # # #
Producer: Romano-Archives / Vincenzo Romano
Creative Commons license: Attribution-NonCommercial-NoDerivs
Slideshow. 1952 Nash brochure pages.
Click HERE to watch this video on YouTube
1952NewsMagazineOfTheScreen.mpeg
Available on DVD
Run Time: 00:20:31 Audio/Visual: sound, B&W Quality: # # # # #
Sponsor: N/A
Producer: Warner Pathe News
Newsreel stories reformatted for educational presentation.
Korean War Overview: Not much is said here, we watch military maneuvers, MAccarthur arriving, more maneuvers. I did like the drop of supplies from the jet.
French Premier arrives in New York: Pretty interesting, as we see him tour around before eventually meeting with Truman, where the "negotiations" were "successful".
Red Cross Blood Program: Pretty standard plea for more blood, as it's needed at the war front (great shot of a nurse tiptoeing through a field) and at home, where we are helping the injured war vets (to bowl!)
Underwater Army Vehicles: the army introduces their new vehicles... they run under water!
A pretty standard review of model trains is offered next, Noithing too remarkable.
A NY church that can switch denominations by means of a switch is shown next, which is very interesting. Not too sure if the church is still around.
A Track and Field championships event is overviewed next, where we focus on a sprint runner a shot putter and a pole vaulter (who was very happy to win).
To wrap it up, a somewhat boring overview of Australia is presented, and why the Aussies are so important.
Click HERE to watch an excerpt from this newsreel on YouTube
1952old-and-new-chevys-adfrag.mov
Available on DVD
Run Time: 00:00:33 Audio/Visual: sound, B&W Quality: # #
Sponsor: GM
Chevrolet TV ad fragment.
1952roadrunners.mpeg
Available on DVD
Run Time: 00:11:46 Audio/Visual: sound, B&W Quality: # # # # #
Roadrunners (1952)
Producer: unknown
Outlaw hotrodders become law-abiding gearheads after a community organizes supervised racing clubs and timing associations.
"Mel" is a hot-rodder who quickly conforms when he discovers the Santa Ana drag strip and the Lake El Mirage timing trials. These provide a "safe and constructive outlet," the narrator tells us, and help mitigate the "juvenile nuisance problem." "Trophies now instead of traffic tickets! He'll never speed on the highway again!" Real life wasn't really this simple....
Good shots of homemade hot rods and seat belts.
Click HERE to watch Part 1 of this movie on YouTube
Click HERE to watch Part 2 of this movie on YouTube
1952Submarine-Jeep.mov
Available on DVD
Run Time: 00:00:31 Audio/Visual: silent, B&W Quality: # # #
Producer: Warner Pathe News
An US Army Jeep is tested underwater.
1952The-Cool-Hot-Rod-P1.mpeg
Available on DVD
Run Time: 00:25:54 Audio/Visual: sound, B&W Quality: # # # # #
The Cool Hot Rod (1952)
Producer: Sid Davis
In this Sid Davis production, a young boy new to the town, is puzled by why the kids don't accept him and his hotrodding ways. When he tries to get all the kids impressed by talking about it, they all turn away in disgust. Rather then parking one night in a abandoned business and listening to Kenny Loggins and dancing in protest, he actually goes to the kids an learns why the kids act in such a square fashion. One of the town kids you see, was killed while trying to beat a train. So Tom Hanks (yes, Tom Hanks, that's the character's name) arranges a hot rod track to be made. All the kids are so excited about this track that they arrange knight clubs that will all agree to drive slowly an keep their cars in running order and hlp out in their community. The hot-rodder is so won over by this show of hip-to-be-squareness that he runs off to prove he can be as nerdish as everyone else! A great, if slightly overlong movie. Bonus points: The many newspaper with screaming headlines but with the same stories on the remaining sections.
Click HERE to watch Part 1 of this movie on YouTube
Click HERE to watch Part 2 of this movie on YouTube
Click HERE to watch Part 3 of this movie on YouTube
Crossroads-USA.mpeg
Available on DVD
Run Time: 00:07:18 Audio/Visual: sound, B&W Quality: # # # # #
Filetype: MPEG 2 Filesize: 527,5 MB
Crossroads-USA (1952)
Sponsored by: Oil Industry Information Committee of the American Petroleum Institute
Production Company: Screen Gems, Inc.
Produced and Directed by: Jules Bricken
In a stormy night a bunch of ordinary people are forced to stop into a service station.
One of them is a robber... but the happy ending is obvious!
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